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Chris Nicholas's avatar

Doc, another well thought out thesis. When I was selling pharmaceuticals the training department stressed finding the 10% of the doctors on our call list that were “early adopters.” And then find the early adopters that were area “thought leaders.” Call on them as often as you can with your new products. That was the way to get faster market penetration.

It works. The 10% early adopters also tend to be boisterous about what they did used in their practices, especially the specialists. They knew that they could influence family practice docs and get more referrals. We knew who would refer to which specialist and therefore could also target those family practice docs.

10% early adopters, 70% followers and 20% never change from what they learned in residency.

I think you went through your essay without using the word “courage.” I think the Docs like you, Miller, Kory, McCollough etc have courage in your DNA. It is so rare. And thank you for being courageous and thoughtful. Wish there were more of you around.

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STH's avatar

I’m not sure what made me “awake”? I’ve never cared what people thought of me, since being a child. I was raised pretty much hands off being the youngest of three girls by 6 and 8 yrs. They were the pleasers. I was happily the rebel. Then I started researching vaccines after my 20yo son developed minimal change disease (a rare chronic kidney disease) after a Dtap and flu shot. Once you go down that rabbit hole there’s no going back. So it was easy to say “NO” to an experimental shot for a disease with a less than 1% death rate.

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